SWEET HONEY IN THE ROCK® LAUNCHES $35,000 INDIEGOGO CAMPAIGN FOR 40TH ANNIVERSARY “FORTY & FIERCE” SHOW PRODUCTION AND TOUR
August 20, 2013, New York, NY…SWEET HONEY IN THE ROCK, the venerable and Grammy nominated a cappella ensemble has announced the launch of their first ever fan driven funding endeavor with Indiegogo. The Indiegogo campaign target goal is to raise $35,000. The funds will be used to offset production costs for SWEET HONEY IN THE ROCK’S 40TH ANNIVERSARY: FORTY & FIERCE show and tour which will be celebrated from January 2014 – January 2015.
“We did a lot of talking, soul-searching, and brainstorming and ultimately felt that the independent spirit that has fueled all our artistic endeavors and been the driving force to our longevity couldn’t be better served than by partnering with our fans and Indiegogo on this milestone celebration and venture,” stated Sweet Honey’s Carol Maillard.
Sweet Honey’s “FORTY & FIERCE” show will be the group’s most ambitious and adventurous live performance presentation to date. It will be their first scripted show, helmed by noted Director/Choreographer Dianne McIntyre. It will feature several new original compositions, medley’s comprised of some of their most popular songs, special guest musicians and vocalists, and intimate personal stories by each member that will be woven into a retrospective look at their incredible journey over the past four decades.
The group also intends to make it their most technically advanced show as well. It will feature theatrical designed and extensive lighting, a visual fusion of archival film/video and still images, newly created performance costumes, and special staging/set components.
The Indiegogo funds will be dedicated entirely to covering the production costs for the show, which is being independently produced by their company, SHE-ROCKS 5 Productions. The group is currently in the embryonic creative and development process, but will kick-off their anniversary year with performances at UC Berkeley’s Zellerbach Auditorium, February 12th, the Music Center at Strathmore in Washington, DC., March 1st, and the prestigious “Celebrity Series in Boston” at Symphony Hall on March 2nd. They are also planning a FORTY & FIERCE television special and a commemorative CD comprised of forty of the most popular songs they’ve recorded and released on twenty-three CD’s since their inception.
Sweet Honey fan contributions are tiered on several levels starting from $10.00. The ensemble is offering a wide range of perks to their fans in exchange for contributions including; VIP concert tickets and post-concert Meet & Greets; a wide range of never before released memorabilia; tee-shirts; specially packaged musical downloads; and other promotional items and merchandise.
For more information about SWEET HONEY IN THE ROCK’S 40TH ANNIVERSARY: FORTY & FIERCE Indiegogo campaign go to http://www.indiegogo.com/projects/sweet-honey-in-the-rock-still-fierce-at-forty.